Meta’s Plans for Standalone Instagram Reels App

Instagram Reels App: Meta Reportedly Developing Standalone Reels App To Rival TikTok Amid Its Ongoing US Ban Concerns

Meta is reportedly working on a standalone app for Instagram Reels, aiming to compete directly with TikTok. This development comes as concerns grow over TikTok’s ongoing ban in the US. The new app is expected to provide features that enhance user engagement and creativity, potentially drawing users away from TikTok. Meta’s move reflects its strategy to solidify its position in the short-form video market, especially in light of the regulatory challenges faced by TikTok in the United States.