Kraken Partners with Tottenham Hotspur Football Club

Kraken Partners with Tottenham Hotspur
Date: July 16
Summary:
Kraken, a leading cryptocurrency platform, has announced a new partnership with Tottenham Hotspur football club, marking Kraken as the club’s first official crypto and Web3 partner. This collaboration includes Kraken becoming the sleeve sponsor for both the men’s and women’s teams. The partnership aims to enhance the fan experience and educate fans about cryptocurrency, supporting Kraken’s mission of promoting global crypto adoption and financial freedom.
Key Points:

• Kraken’s Role: First official crypto and Web3 partner of Tottenham Hotspur.
• Sponsorship: Sleeve sponsor for both men’s and women’s teams.
• Objectives: Enhance fan experience and educate about cryptocurrency.
• Statements:
  • Mayur Gupta (Kraken’s CMO): Highlighted the increasing traction of crypto in the UK.
  • Ryan Norys (Tottenham Hotspur’s CRO): Emphasized the club’s commitment to innovation and praised Kraken’s leadership in the field.
• Recent Developments: Kraken’s co-founder Jesse Powell donated $1 million in Ether to Donald Trump’s 2024 presidential campaign. Trump, despite a recent assassination attempt, is scheduled to speak at the Bitcoin Conference in Nashville.
• Industry Trend: The football industry is increasingly embracing crypto, demonstrated by Cristiano Ronaldo’s new NFT collection with Binance launched in May.
  This partnership reflects a growing trend of football clubs leveraging digital assets to boost fan engagement.