Sony Ventures into Cryptocurrency with S.BLOX Relaunch

Summary:
Sony Interactive Entertainment, the company behind PlayStation, is set to relaunch the Japanese cryptocurrency exchange S.BLOX, previously known as Whalefin. This move follows Sony subsidiary Quetta’s acquisition of Amber Japan, Whalefin’s parent company, in August 2023. Amber Japan has since rebranded to S.BLOX Co. Ltd under the Sony Group umbrella. Although the exact relaunch date is not yet disclosed, significant platform upgrades and a new user interface are planned. The exchange will be led by an external director from Startale Labs, indicating potential blockchain collaboration. Sony’s growing interest in blockchain is also evidenced by its partnerships and patents related to Web3 technologies and NFTs. Despite past challenges, Sony’s involvement in S.BLOX is expected to bolster the platform and attract a broader audience in Japan’s crypto market.