Meta’s New Standalone Reels App Aims to Compete with TikTok

Instagram Reels App: Meta Reportedly Developing Standalone Reels App To Rival TikTok Amid Its Ongoing US

Meta is reportedly working on a standalone app for Instagram Reels, aiming to compete directly with TikTok. This initiative comes as part of Meta’s broader strategy to enhance its presence in the short-form video market. The new app is expected to provide a dedicated platform for users to create and share Reels, separate from the main Instagram app. Meta’s move highlights its ongoing efforts to adapt to changing social media trends and user preferences, particularly in the face of TikTok’s growing popularity in the US. The development of this app underscores the competitive landscape of social media platforms as they vie for user engagement and content creation.